Ho Chi Minh City, January 18th, 2019 – Prudential Vietnam Finance Company Ltd., (Prudential Finance), which was recognized as The Best Consumer Finance Company For Customer Service in the country this year*, announced its book project which contributed 1,300 new children books to Thua Thien Hue province’s public library, which is in need of more good-quality books for the local children. These books were recommended and supplied by Kim Dong, the largest publisher and distributor of children's books in Vietnam.
In the second year of this project themed “Fulfil Your Dreams And Happiness”, which is extended to promote active reading among Vietnamese children, It continues to support Prudential Finance’s commitment to advocate literacy and a reading culture to better equip the future generation.
In Vietnam, children are keen to read text books for academic reasons than reading books outside the school syllabus. The importance of enhancing the accessibility of books in the public libraries and providing a variety of contents are often highlighted to promote active reading as a powerful tool to encourage children to pick up and finish a book themselves.
“We are honoured to run this children book project to inspire a passion for literacy and a commitment to spreading the message of how books can be influential in a child’s life,” said Atul Dixit, CEO of Prudential Finance. “Through this initiative, we aim to encourage active reading which plants seeds for active learning and to help more Thua Thien Hue local children “Fulfil Your Dreams And Happiness” by enhancing their access to the very best children books.”
“On behalf of our library management team, I would like to extend my sincerest thanks to Prudential Finance for this book project. We are humbled by your thoughtfulness toward our children. Kindly know that you have provided our local young generation a rich resource for developing successful habits for reading, school, and life,” said Director Do Huu Ha, Thua Thien Hue province’s public library.
On the same day, Prudential Finance received the Certificate of Appreciation by the Department of Culture and Sport, Thua Thien Hue province, No. 09/QĐ-SVHTT issued on 15/01/2019, for the company’s support to local Culture, Sports and Thua Thien Hue province’s public library as well.
To better support its local business, Prudential Finance announced its business launch in Thua Thien Hue province, marking further growth for the brand in the central region. Prudential Finance had begun recruiting local talent to prepare for the opening of its service introduction point (S.I.P.). The new S.I.P. located on 6th Floor, HCC Building, No. 28 Ly Thuong Kiet Street, Vinh Ninh Ward, Hue City, will be able to better serve the evolving needs of its valued customers in the Central of Vietnam. The S.I.P. will be offering the same products and high-quality services that customers have come to expect of the company from the reputation it has built over the past 10 years.